DraftKings Casino aimed to launch a visually striking campaign to promote its exclusive gaming experiences with a fresh, nostalgic twist. The "Spring Break Rewind" campaign transported players to a retro vacation vibe, combining vibrant aesthetics with engaging promotional offers to attract new users and re-engage existing ones.

Challenge: The goal was to design a campaign that stood out in the crowded online casino market and appealed to many people. The challenge was to create a unified design that mixed modern gaming with nostalgic elements, reflecting the spirit of a fun throwback spring break.

Approach: The creative direction embraced a bold, retro-futuristic aesthetic inspired by 80s and 90s pop culture.

• Typography & Color Palette: Neon pinks, teals, and yellows combined with chunky, playful typography to evoke a sense of excitement and nostalgia.

• Throwback-Style Graphics: Geometric patterns, zigzags, and confetti-like elements added a playful and dynamic energy.

• Visuals: A beachside casino setting was created, featuring a neon-lit slot machine, palm trees, and iconic throwback objects like boomboxes, flamingos, and retro sunglasses.

• Branded Elements: Consistently incorporating the DraftKings crown and brand colors ensured seamless brand recognition across different assets.