Holidays on the House – DraftKings Casino (Featuring Kevin Hart)

For DraftKings Casino’s holiday tentpole campaign, Holidays on the House, I led the branding and marketing design, ensuring a festive yet premium aesthetic. The campaign, featuring Kevin Hart, emphasized player rewards with a celebratory, engaging visual approach.

I developed key visuals, digital assets, and promotional materials, balancing DraftKings' brand identity with holiday-themed creativity. The result was a high-impact, cohesive campaign that elevated user engagement and reinforced DraftKings Casino’s premium positioning.

Results

• Increased player participation in the campaign’s promotions and giveaways.

• Strong engagement on social media, amplified by Kevin Hart’s presence.

• A cohesive, visually striking campaign that successfully captured the festive excitement while maintaining the DraftKings Casino brand identity.