Hooper’s Judge

Design - Josh Smith | Branding - Fairfolk

Hoopers Judge is a neighborhood public house in Cohasset, Massachusetts, built around great food, strong drinks, and a welcoming local atmosphere. As Creative Director for Smile Child Hospitality, I lead the creative direction for the brand across nearly every touchpoint, from identity and campaign concepts to menus, photography, social content, merchandise, signage, and digital. My role is to continue building a cohesive visual language that feels elevated and considered, while still staying true to the personality of a neighborhood pub.