The Great Rewards Hunt – DraftKings Casino

DraftKings Casino needed a high-impact seasonal campaign to engage users and boost platform activity. "The Great Rewards Hunt" was developed as a spring-themed promotional event, designed to captivate players with an engaging brand experience and drive participation.

My Role: I led the branding and marketing efforts for this campaign, crafting a visual identity that felt fresh, exciting, and seamlessly aligned with DraftKings Casino’s brand. From concept development to execution, I ensured every touchpoint resonated with the audience and enhanced engagement.

Approach:

• Brand Identity: Designed a vibrant, spring-inspired aesthetic that balanced seasonal themes with the bold, high-energy feel of DraftKings Casino.

• Marketing Strategy: Developed promotional assets across multiple channels, including digital, social, and in-app placements, ensuring a cohesive and engaging experience.

• User Engagement: Created compelling visual narratives and messaging that encouraged users to participate in the rewards hunt, increasing engagement and retention.

Results:

• Increased user participation and in-app engagement

• Positive reception from the DraftKings audience

• Strengthened brand consistency within seasonal activations