Fantasy Football World Championship

Event: DraftKings Fantasy Football World Championship (FFWC), Scottsdale, AZ

Scale: 200 in-person qualifiers competing for a $2.5M top prize within a $14M+ guaranteed prize pool

Brand Goal: Elevate DraftKings as the top-tier brand in live fantasy sports, reinforcing its prestige as the official DFS partner of the NFL, and promote seasonal brand expansion beyond online qualifiers